Encourage men to speak out against violence toward women and girls by helping them recognise when and how to intervene in real life situations.

Many men want to do the right thing but stay silent because they lack the confidence, language, and clarity on how to step in.

We partnered with Brentford players to reframe intervention through the language of football. By walking the same route fans take to the stadium, the campaign showed that while the journey is shared, the experience is not. The players then gave male fans simple, practical ways to speak up and disrupt harmful situations when something does not feel right.