We are a sports marketing agency that specialises in marketing to a diverse Gen Z audience. We create winning strategies and campaigns that speak to Gen Z the way they want to be spoken to. We keep diversity at the heart of everything we do from who we work with, the content we produce and the sports we cover.
We’ve built a consultancy team with experience from the likes of Brentford FC, Southampton FC, Adidas and Converse – and it’s that background, coupled with our work for players and brands, that’s seeing more and more sports organisations turn to us for a helping hand. We identify and study underserved segments of fan communities and consumers through research, insights and trend analysis.
Subomi and Matthew have a combined seven years of experience in marketing. They have both worked with brands such as Converse, Adidas, Rebook, London Youth Games and Heinz. They have a deep passion for sport and service. Noticing a big gap in the market and Gen Z are overlooked when it comes to marketing, they decided to create an agency that specialise in cultural strategy, social-first campaigns and hyperlocal community activations for Gen Zs
We are passionate about making sure that all sports fans feel seen and recognised, have access to play and watch sports
Diversity of experiences, thoughts, backgrounds, ideas and values is a prerequisite to build a creative force that can change the world.
We continually look at creative ways to make our marketing inclusive. This requires having a pulse on the culture, an awareness of trends, the styles, the people who are shaping it.
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