" "

Black diaspora report

Football clubs recognise that they have fans, not all of them recognise that within their fan base are several segmented communities. These communities serve fans who often have demographic and / or socioeconomic differences.

Each fan experience is different and for clubs to better cater to a diverse fan base, they must first understand them in order to create tailored experiences.

Key Insights

Black Diaspora Report

  • How international tournaments like afcon create moments of celebration for fans with dual identities
  • Player first fandom is stronger among black british fans due to lack of heritage/tradition surrounding clubs and traditional football culture - which creates the need for clubs to get closer to communities. (Apart from clubs like Man United and Arsenal, who have invested in this audience historically)
  • How ‘conditional acceptance’ is demonstrated towards players when they experience racism and how this affects fans
  • Understanding the role of popular culture and social media in connecting the diaspora back to their roots and strengthening their sense of pride
  • .......
  • .......

Please complete your details below to sign up to the waiting list for the Black Diaspora report.

You may opt-out of receiving these at any time. Please find more information about our privacy policy here.

By clicking submit below, you consent to allow The Future Laboratory to store and process the personal information submitted above to provide you the content requested.

If you would like us to conduct a research report for your organisation please reach out to us at info@divrsemedia.com

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Receive our emails

Sign up with your email address to receive weekly tips on how to grow your business

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We respect your privacy.
$(function () { $('.w-pagination-next,.w-pagination-previous').attr('href', function (_, pagurl) { return pagurl + "#replace-with-id-target-you-added"; }); });