Through partnering with TikTok we were able to have Alex setup on TikTok, verified before launch. We launched with two videos showing the different parts of Alex's world; football and fashion both videos racked up 302,500 views.
Our Client, Alex Iwobi, is a Nigerian and Everton footballer, who came to us to grow his brand and digital presence. We wanted to get him set up on Tiktok and take advantage of the new platform.
From the start of the campaign we set out three goals for Alex Iwobi:
We created a bespoke TikTok strategy for Alex, this included clear goals, key performance indicators and a content calendar. We also coached Alex to get more comfortable with the platform.
Sign up with your email address to receive weekly tips on how to grow your business